Does her voice still ring in your head (buy me, buy me, buy me...)? Well, whether you bought it or not, this one is free, and this is what you paid for. After being dragged through the city like a walking piece of steak, vixnde* takes the stage with her band for a live performance that literally strips away the costume, the brand, and the cellophane wrapping, leaving something deeply human instead.
Behind all the brands – under our skin – is pink, bright flesh. There's a little bit of vixnde in all of us.
*vixnde: pronounced as viande [vjɑ̃d], meaning 'meat' in French, is the life's work of Brussels-born singer-songwriter Viana Afoumou. This neologism and analogy express the contradictions she experiences as a female artist: she realized that to be part of the music industry, she had to brand, package, and sell herself, while simultaneously remaining 'authentic' and presenting original work. She decided to play with these contradictions by becoming her own product. She calls her style 'raw pop' as a nod to the extreme categorization of music genres, as a pun on raw meat, and as a reference to her sound. Her sonic universe is filled with organic, imperfect sounds. Her voice is the main instrument. She deconstructs songs, both in structure and storyline.