Hartjesdag, one of Amsterdam's oldest and most colourful folk festivals, is set to return this summer. The event is a vibrant celebration of creativity and expression, often described as 'Amsterdam's carnival,' where locals and visitors alike participate in a day of costumed fun.
Event Details
The main event is the costumed parade, which is open to all. Those wishing to participate and compete for prizes for the 'Mooiste Act' (Most Beautiful Act) and 'Mooiste Hartje' (Most Beautiful Heart) can sign up from 12:00 PM at the Olofskapel. The day will also feature live music and performances throughout the Zeedijk and Nieuwmarkt area.
- What: Hartjesdag Festival & Parade
- When: Monday, August 17th
- Where: Zeedijk, Amsterdam
- Parade Sign-up: 12:00 PM at the Olofskapel
A Centuries-Old Tradition of Cross-Dressing
While a day of fun for all, Hartjesdag holds a special significance for its history of playfully subverting gender norms. For centuries, it has been a day where it is tradition for men to dress as women and women to dress as men. This makes it one of Europe's oldest festivals centered on cross-dressing, long predating modern Pride and drag culture.
The festival's origins trace back to the Middle Ages. The name is a corruption of 'Hertjesdag' (Deer Day), when commoners were given a rare, one-day permission to hunt deer in the forests near Haarlem. The successful hunt was followed by a large communal feast with drinking and dancing. Over time, the celebration moved to Amsterdam and evolved into the dress-up party it is known as today.
Modern Revival on the Zeedijk
After falling into obscurity for a period, Hartjesdag was revived in 1997 by the Zeedijk's neighbourhood association. It has since been embraced by thousands of residents, local businesses, and visitors. The parade now features a mix of elaborate costumes, creative acts, and celebrated drag performers, all celebrating the unique spirit of the neighbourhood and this historic festival.
